The Growth of Outdoor Recreation and Eco-Tourism in Canada

Hikers exploring Canadian forest trail with mountain backdrop

In 2025, more Canadians and international travelers are turning to nature for their next adventure. From kayaking in British Columbia to hiking in Newfoundland, outdoor recreation and eco-tourism are thriving—and reshaping the travel industry.

A Post-Pandemic Shift Toward Nature

After years of travel restrictions and indoor isolation, people are reconnecting with the outdoors. Canada’s vast wilderness, protected parks, and unique biodiversity make it a top destination for those seeking meaningful, nature-based experiences.

Eco-Tourism on the Rise

Eco-tourism—travel that supports conservation and local communities—is gaining momentum. Tour operators now focus on sustainability, using electric boats, promoting Leave No Trace ethics, and partnering with Indigenous communities to offer cultural experiences that respect the land.

National Parks See Record Numbers

Parks Canada reported record attendance in 2024 and expects even more in 2025. Popular spots like Banff, Jasper, and Gros Morne are implementing new visitor management systems and timed-entry passes to balance tourism with preservation.

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Local Economies Benefit

Rural towns and regions near parks and trails are seeing boosts in tourism revenue. Campgrounds, eco-lodges, adventure guides, and local artisans are thriving as demand for authentic outdoor experiences grows. This shift is helping diversify economies that once relied on seasonal industries.

Technology Meets Nature

Apps and platforms now help travelers find trails, track wildlife sightings, and even book sustainable accommodations. While technology supports exploration, many tourism leaders stress the importance of keeping experiences low-impact and focused on environmental connection.

Challenges Ahead

With increased popularity comes increased pressure. Over-tourism, waste management, and infrastructure needs are concerns—especially in sensitive ecosystems. Governments and private operators are investing in eco-education, improved facilities, and long-term conservation plans.

Looking Forward

The future of travel in Canada is greener and more grounded in nature. As interest in eco-tourism and outdoor recreation continues to climb, so does the opportunity to redefine tourism—not just as a leisure activity, but as a way to protect and celebrate Canada’s natural heritage.